I’ve spent more money on Alfonso Cuaron’s Gravity than I’ve spent on any other movie in my life. I didn’t plan it that way. It just so happens that this film is ideally suited to the most expensive film-exhibition methods known today. This is a movie—based on reports I was hearing out of film festivals—that I wanted to see on the biggest screen with the biggest sound. While watching it for the second time, I realized that this is the way movie theaters are going to compete with the rising trends of home theater and digital video subscriptions services such as Netflix: Go bigger.
My first experience with Gravity was at an IMAX 3D auditorium in Las Vegas. I plunked down $19, took my seat, and proceeded to have my eyeballs and ears pummeled. IMAX is known for its ultra-high-resolution photography, and even though longer Hollywood productions play at a slightly lower resolution on the gargantuan IMAX screen to allow for running time, the image was immersive and vivid. That’s exactly what I wanted—to experience the film the way the director intended: huge and bright.
I wouldn’t say the experience disappointed, exactly. The movie is brilliant, suffice it to say. This isn’t a movie review, but rather some musings about the experience. And as experiences go, this was a stunner. I felt as if I was floating in space along with the characters. I felt as if the movie was everywhere I looked. But I was left with the nagging feeling that it was too big. Whenever I visit an IMAX auditorium, I always feel as if I’m sitting in the front row—even if I’m in an ideal seat in the middle, and toward the rear. The image is overwhelming. I know that’s the way it’s supposed to be, and there’s a benefit to it, but I feel myself pulling my head back and swiveling my head a bit too much to be able to see the entire image.
The end result was that I felt as if I had seen Gravity in its ideal presentation, but there was something just short of perfection.
(Read the rest at Residential AV Presents: Connected Home.)
As long as CONTENT is good I see a good future for IMAX. Something else these big theatres could think about is interactive viewing – where the viewer is made to feel part of the action. Museums have seats set up so they move in relation to the action on the screen where appropriate. Think of Steve McQueen’s Bullit, and what that would feel like in real life.
Now that’s worth the extra $$ provided the content is worth it too. Otherwise, once the novelty of the big screen, audio and interaction wear off people will go back to their original theatres because the content is rubbish – just like most films today.
So content is still king. Other things change, but that stays the same.